Wholesale HQ
Paste your API token (the Wholesale HQ one from your password manager). It's kept only in this browser tab.
| Product | Units | Sales | Fees | Stock cost | Profit | Per unit | ROI |
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| Order | Date | Status | Qty | Sold inc VAT | Fees | Stock cost | Profit | ROI |
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Profit per order is after VAT, Amazon fees and stock cost, and includes any refunds on that order. Account charges like storage, advertising and subscription aren't split per order; they're on the Profit tab.
Supplier cost per unit, ex VAT.
| Product | Cost ex VAT | Supplier VAT | Applies from | Units | Refunds | Sales inc VAT | Avg price | Amazon fees | Fees / unit | Stock cost | Profit | Profit / unit | Margin | ROI | Stock |
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Click a column heading to sort. Fees are ex VAT (the VAT on them is reclaimed). Profit is after VAT, Amazon fees and stock cost, but before account charges like storage and subscription, which appear on the Profit tab.
Amazon's own fee lines for one product, for orders Amazon settled in the period above. Compare them with the same order in Seller Central (Payments → Transaction view) to confirm the app's fees.
| Product | In stock | Inbound | Sold per day | Days of stock | Status | Suggested order | Cash needed |
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Prices include VAT, using the fees Amazon charged you over the last 30 days. Use the floor as your minimum in Seller Central → Pricing → Automate Pricing.
| Product | Avg price | Referral | FBA and other fees | Break-even | Floor | Target | Status |
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The app keeps itself up to date automatically. To look further back (6 months, year to date), load your older history from Amazon once. It runs in the background and can take 30–60 minutes for a year.
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